Bring paid media
to the pipeline review.

Review campaign spend and conversions alongside qualified leads and opportunities in your CRM. See which outcomes have matured and which still need time.

Get a free audit

Performance

What spend returned

This week

Spend$12,400Across 3 platforms

Platform conversions248Cost / conversion: $50

Spend by platform

Google Ads$6,20050% share · 124 conv.Synced 8 min ago

LinkedIn$4,34035% share · 62 conv.Synced 8 min ago

Reddit$1,86015% share · 62 conv.Synced 8 min ago

Business outcomes

HubSpot

Match coverage 92%Synced 8 min ago

Qualified leads124Cost / qualified lead: $100

Opportunities31

Pipeline$186,000

Won revenue$36,0006 won deals

Answer what changed.
Then decide what’s next.

Choose meaningful outcomes.

Use available CRM and conversion signals to distinguish qualified business outcomes from activity.

Keep inconclusive results honest.

Sales-cycle lag, sparse conversions, and incomplete matching can limit what the data supports.

Learn from measured decisions.

Record outcomes and experiment results alongside the original reasoning. Use the evidence to guide the next proposal.

The answer starts
with the operating record.

Bring observed facts, interpretation, decisions, and future proposals into a review. Keep unapproved ideas distinct from work that actually happened.

One story. With its sources.

Facts What the source data shows

Interpretation What it may mean

Decisions What was approved

Next proposals What still needs review

See what your
ad spend is hiding.

Get a free, founder-led audit of your accounts to uncover wasted spend, stale campaigns, and gaps in measurement.